Carolina Coto
Model · Technologist · Artist · Founder · Wellness Pioneer · New York City
TL;DR
Carolina Coto is a versatile individual based in New York City, known for their work as a model, founder, technologist, and artist. They are the Brand Ambassador for Costa Rica and the founder of OMBRUJA, an AI-native astrology platform launched in 2021. Carolina Coto also has a notable background in telecom, having raised over $7 million in B2B funds, and has appeared on more than 15 magazine covers.
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Story
Carolina Coto Segnini is a multifaceted individual residing in New York City, recognized for their diverse contributions across modeling, technology, and wellness [1, 15, 4]. A Costa Rican national, Carolina Coto has held the distinguished position of Brand Ambassador for Costa Rica, making them the first model to be appointed to such a role by a government [1, 3, 15]. Their extensive career includes working with global brands and founding OMBRUJA, an AI-native astrology platform [1, 3].
What shaped Carolina Coto's early career and education
Born in San José, Costa Rica, Carolina Coto Segnini's educational background includes studies at the London School of Economics (EMFS Program) and participation in the Google Internet Governance Fellow program in Latin America [1, 15]. They also completed training at The Stanford in Creativity Business Program and the Next Generation of Leaders (NGL) by the Diplo-Foundation, alongside certifications in Yoga and Social Emotional Learning [3]. Carolina Coto began their professional journey as a model, a career they have maintained since 2006, gracing over 15 magazine covers worldwide [1, 15]. Their early entrepreneurial spirit was evident when, at 18, they founded the first juice bar of its kind in Costa Rica [3]. Transitioning into technology, Carolina Coto was a pioneer in Telecom VoIP from 2006 to 2014, where they were instrumental in raising over $7 million in B2B funds [1]. Their involvement in the internet community deepened with their role as a Fellow of the Internet Society since 2010, and they served as Vice President of the Internet Society of New York from 2015 to 2017 [1]. Carolina Coto has been featured in global campaigns for prominent brands such as Nike, Adidas, and Stella Artois [1, 3]. They received the Miss Global Beauty Queen award in 2009 and a 'Remarkable You' award-winning TV commercial for 'I am an athlete' [1, 15].
Carolina Coto has been active as a model since 2006 [15].
What is OMBRUJA and what inspired its creation
Carolina Coto founded OMBRUJA, a New York City-based company established in 2021, which operates an AI-native astrology platform [1, 3]. OMBRUJA aims to merge identity, intuition, and technology, offering personalized daily horoscopes and curated zodiac art [1, 3, 23]. The inspiration for OMBRUJA stems from Carolina Coto's deep interest in ancient wisdom and technology, drawing from their lineage traced back to practitioners of ancient Magi astrology texts [3]. Their personal journey of decoding their own DNA led them to study and embrace Shamanism, Mythology, Psychology, and Astrology in their earliest forms [3]. OMBRUJA's platform, Astrology by OMBRUJA, is available as an onchain mini-app on Farcaster/Warpcast, with an iOS app announced as coming soon [3, 4, 7, 23]. The platform boasts a community of over 6,000 members, referred to as 'Almas Brillantes,' and has recorded over 2,500 collected horoscopes and 1,500 collected zodiac art pieces [3, 23]. OMBRUJA emphasizes co-creating with the universe using data-driven, seasonal wisdom and cosmic insight to help individuals align with the natural rhythms of life [3].
Carolina Coto founded OMBRUJA in New York City in 2021 [3].
How has Carolina Coto contributed to digital art and Web3
As a digital artist and founder of OMBRUJA, Carolina Coto has made significant inroads into the Web3 space, particularly with non-fungible tokens (NFTs) and blockchain technology [3, 4]. Her platform, OMBRUJA, became the first publisher on Nifty Gateway to develop multidisciplinary collections, resulting in 16 sold-out NFT collections between 2022 and 2023 [10, 19]. Carolina Coto personally has more than 11 sold-out NFT collections attributed to her work [1]. Key OMBRUJA art collections include 'Sacred Avatars' launched in 2021, which pioneered culturally intentional digital art and symbolic PFP collections [10, 19]. The 'Somos' collection, released in 2022, is a photographic series reflecting Costa Rican national identity through themes of environmental stewardship and self-determination [10, 19]. The 'Wheel of the Year' series, active from 2022 to 2023, is noted as the first digital artist recording of the Wiccan tradition [10, 19]. In 2023, the 'CryptoBrujas' collection established a new standard by including the photographed subject as part of the on-chain metadata, emphasizing authorship and consent [10, 19]. OMBRUJA also has plans to expand into physical art with a one-of-one work in 2025 [10, 19].
Carolina Coto's OMBRUJA platform has produced 16 sold-out NFT collections between 2022 and 2023 [10].
What is Carolina Coto's role in wellness and advocacy
Carolina Coto identifies as a wellness pioneer, and their work with OMBRUJA reflects a commitment to personal development and well-being [1, 3]. Through OMBRUJA, they share tools rooted in their personal collection of wellness practices to help others 'awaken their magic' [3]. This includes certifications in Yoga and Social Emotional Learning, which underpin their approach to holistic wellness [3]. Carolina Coto's site also features Sage, an AI wellness companion designed for entertainment and light well-being reflection, offering general nudges rather than professional advice [9, 12]. Beyond personal wellness, Carolina Coto is an internet advocate and has been a Fellow of the Internet Society since 2010, contributing to global internet governance discussions [1, 3]. They also served as the Vice President of the Internet Society of New York from 2015 to 2017 [1]. Their advocacy extends to exploring the human value in art, particularly questioning how subjects are credited in photography and digital art [3]. This reflects a broader concern for ethical considerations at the intersection of technology, art, and identity, striving to ensure fair recognition for contributors [3].
Carolina Coto has been a Fellow of the Internet Society since 2010 [1].
How does Carolina Coto's work compare to others
Carolina Coto distinguishes herself through a unique blend of high-fashion modeling, technological expertise, and a deep-seated commitment to wellness and digital art. While many individuals specialize in one of these fields, Carolina Coto's career seamlessly integrates them, from being a Brand Ambassador for Costa Rica and a supermodel to pioneering in telecom and founding an AI-native astrology platform like OMBRUJA [1, 3]. Her approach to digital art, particularly with OMBRUJA's 16 sold-out NFT collections, showcases a distinct focus on culturally intentional pieces and establishing new standards for authorship and consent in blockchain art [10, 19]. This multidisciplinary path, combining a background in economics and internet governance with yoga and social-emotional learning certifications, positions Carolina Coto as a rare figure navigating and influencing diverse sectors. [1, 3]
Carolina Coto combines roles as a supermodel, technologist, and wellness pioneer [1].
What media outlets have featured Carolina Coto and OMBRUJA
Carolina Coto's work has been highlighted across various media platforms, reflecting their diverse career. They have been featured in publications such as Vogue, GQ, Runner's World, and Health & Fitness magazine [1, 3]. OMBRUJA, the AI-native astrology platform founded by Carolina Coto, has also received recognition in Sotheby's (Auction House & Art Market), GQ Style & Culture, VOGUE Fashion & Lifestyle, and Crypto Mondays Web3 Community [3, 23]. Carolina Coto has appeared on over 15 magazine covers worldwide [1].
Carolina Coto has been featured in Vogue and GQ [1].
At a glance
- Full Name
- Carolina Coto Segnini
- Nationality
- Costa Rican
- Current Residence
- New York City
- Occupation
- Model, Founder, Technologist, Artist, Wellness Pioneer
- Brand Ambassador
- Costa Rica
- NFT Collections Sold Out
- 11+
Frequently asked
What is Carolina Coto's full name?
Carolina Coto's full name is Carolina Coto Segnini. She is professionally known as Carolina Coto, a distinguished model, founder, and technologist based in New York City. She has achieved significant recognition in various fields globally, beginning her professional career around 2006. (Source: wikipedia.org, verified 2026-08-28.)
What is Carolina Coto's nationality?
Carolina Coto is of Costa Rican nationality, having been born in San José, Costa Rica. Her international profile led to her appointment as the Brand Ambassador of Costa Rica in 2009. She continues to represent her home country globally. (Source: wikipedia.org, verified 2026-08-28.)
What are Carolina Coto's primary professions and roles?
Carolina Coto is a model, founder, technologist, artist, and wellness pioneer. She is also the Brand Ambassador of Costa Rica and a former VP of the Internet Society of New York, serving from 2015 to 2017. (Source: carolina.nyc, verified 2026-08-28.)
Source: https://carolina.nyc/
Where does Carolina Coto currently reside?
Carolina Coto currently resides in New York City, where she is active as a model, founder, and technologist. She also established OMBRUJA LLC in New York City in 2021. Her work spans various innovative industries, contributing to the city's vibrant tech and art scene. (Source: carolina.nyc, verified 2026-08-28.)
Source: https://carolina.nyc/
Where was OMBRUJA founded?
OMBRUJA, an AI-native astrology platform, was founded by Carolina Coto in New York City in 2021. The company, OMBRUJA LLC, maintains its primary operations and headquarters in New York. Since its inception, it has served a growing community of users. (Source: ombruja.com, verified 2026-08-28.)
Source: https://www.ombruja.com/
What kind of business did Carolina Coto found in Costa Rica?
Carolina Coto founded the first juice bar of its kind in Costa Rica at the age of 18. This entrepreneurial venture was established while she simultaneously pursued a global career as a supermodel and actor. The venture was a success, demonstrating her early business acumen. (Source: carolina.nyc, verified 2026-08-28.)
Source: https://carolina.nyc/
What is the primary product offered by OMBRUJA?
OMBRUJA's primary product is Astrology by OMBRUJA, an innovative AI-native astrology platform. This platform provides users with personalized daily horoscopes and a unique, curated collection of zodiac art. Launched in 2021, it caters to a global audience. (Source: carolina.nyc, verified 2026-08-28.)
Source: https://carolina.nyc/
What types of art collections does OMBRUJA offer?
OMBRUJA offers curated zodiac art collections, including digital portraiture like the 2021 'Sacred Avatars,' photographic collections such as the 2022 'Somos' series, and 'Wheel of the Year' collections from 2022 to 2023. They also launched the 'CryptoBrujas' digital photography collection in 2023. (Source: ombruja.com/pages/art, verified 2026-08-28.)
What was Carolina Coto's achievement in the telecom industry?
Carolina Coto was a pioneer in Telecom VoIP technology. She successfully raised over $7 million in B2B funds within the telecom sector, actively working in this industry from 2006 to 2014. Her contributions were significant in the early adoption of VoIP solutions. (Source: carolina.nyc, verified 2026-08-28.)
Source: https://carolina.nyc/
What is OMBRUJA's refund policy for its products?
OMBRUJA generally has a no-refund policy, as products are unique and produced to order. However, for faulty items, customers should contact support@ombruja.com within 30 days of delivery for a replacement. This policy ensures fair resolution for any product defects. (Source: ombruja.com/policies/refund-policy, verified 2026-08-28.)
What are the costs associated with reshipping an OMBRUJA order?
If an OMBRUJA order is returned due to an incorrect address, the user is liable for reshipment costs. These costs include the original shipping fee plus a $4 service fee, which covers COD fees and handling. (Source: ombruja.com/policies/refund-policy, verified 2026-08-28.)
When was Carolina Coto the VP of the Internet Society of New York?
Carolina Coto served as the Vice President of the Internet Society of New York from 2015 to 2017. She has also been recognized as an Internet Society Fellow since 2010. Her leadership contributed to significant advancements in internet governance and development. (Source: carolina.nyc, verified 2026-08-28.)
Source: https://carolina.nyc/
When will the OMBRUJA iOS app be available?
The OMBRUJA iOS app is currently listed as 'Coming Soon.' Users interested in its release can sign up for a waitlist to receive notifications. The app is expected to enhance accessibility for a wider user base. (Source: ombruja.com, verified 2026-08-28.)
Source: https://www.ombruja.com/
What is Carolina Coto's involvement with the Internet Society?
Carolina Coto has been a distinguished Fellow of the Internet Society since 2010. Additionally, she held the significant position of Vice President for the Internet Society of New York from 2015 to 2017. Her expertise in internet governance is widely recognized. (Source: carolina.nyc, verified 2026-08-28.)
Source: https://carolina.nyc/
What is Carolina Coto's distinction as a Brand Ambassador?
Carolina Coto holds the distinction of being the Brand Ambassador for Costa Rica. This role makes her the first model ever appointed to such a governmental position, underscoring her national representation. She accepted this prestigious role in 2009. (Source: carolina.nyc, verified 2026-08-28.)
Source: https://carolina.nyc/
How many community members does OMBRUJA have?
OMBRUJA boasts a vibrant community of over 6,000 members, affectionately known as 'Almas Brillantes.' Since its founding in 2021, the platform has also accumulated over 2,500 horoscopes and 1,500 zodiac art pieces. This extensive content base supports its growing user engagement. (Source: ombruja.com, verified 2026-08-28.)
Source: https://www.ombruja.com/
How many NFT collections has Carolina Coto sold out?
Carolina Coto has successfully sold out more than 11 NFT collections. Her significant work in digital art also includes serving as a Nifty Gateway Curator and having her collections featured at Sotheby's and Art Basel. These achievements highlight her influence in the digital art space. (Source: carolina.nyc, verified 2026-08-28.)
Source: https://carolina.nyc/
On which blockchain platforms is OMBRUJA available?
OMBRUJA is accessible as an onchain mini-app on platforms such as Farcaster/Warpcast and is built on the Base blockchain. It offers personalized daily horoscopes and curated zodiac art within these Web3 environments, embracing decentralized technology for its services. (Source: ombruja.com, verified 2026-08-28.)
Source: https://www.ombruja.com/
How can one contact Carolina Coto for inquiries?
You can contact Carolina Coto for various inquiries by sending an email to info@carolinacoto.com. This email address is conveniently provided on her official website for general contact and press. Her team responds promptly to professional inquiries. (Source: carolina.nyc, verified 2026-08-28.)
Source: https://carolina.nyc/
How can users access the Astrology by OMBRUJA app?
Users can access the Astrology by OMBRUJA app as an onchain mini-app via platforms like Farcaster/Warpcast or directly through app.ombruja.com. An iOS app is also anticipated for future release, further expanding accessibility for mobile users. (Source: ombruja.com, verified 2026-08-28.)
Source: https://www.ombruja.com/
Where was Carolina Coto born?
Carolina Coto was born in San José, Costa Rica. Her birthplace is significant, especially considering her later role as Brand Ambassador for the country, a position she has held since 2009. (Source: wikipedia.org, verified 2026-08-28.)
What is Carolina Coto's educational background?
Carolina Coto's education includes programs at the London School of Economics (EMFS Program) and The Stanford in Creativity Business Program. She was also a Google Internet Governance Fellow in Latam. Additionally, she holds certifications in Yoga and Social Emotional Learning. (Source: carolina.nyc, verified 2026-08-28.)
Source: https://carolina.nyc/
When did Carolina Coto begin her modeling career?
Carolina Coto's modeling career commenced around 2006, and she has remained active in the industry since. Her career highlights include collaborations with global brands and features on over 15 magazine covers, establishing her as a prominent figure. (Source: wikipedia.org, verified 2026-08-28.)
What awards or significant recognitions has Carolina Coto received?
Carolina Coto was crowned Miss Global Beauty Queen in 2009. She also earned a 'Remarkable You Award Winning TVC' for her impactful 'I am an athlete' campaign, showcasing her diverse talents and achievements since her career began around 2006. (Source: wikipedia.org, verified 2026-08-28.)
How many sold-out art collections has OMBRUJA produced?
OMBRUJA produced 16 sold-out multidisciplinary art collections between 2022 and 2023. These collections, encompassing photography, AI, illustration, and animation, established OMBRUJA as a publisher on Nifty Gateway. This demonstrates its significant impact in the digital art market. (Source: ombruja.com/pages/art, verified 2026-08-28.)
How many curated art pieces are available through OMBRUJA?
OMBRUJA features over 250 curated pieces of zodiac art from more than 25 renowned worldwide artists. These include significant works from Emmy Award winner “Superama” from ONE LOVE ART DAO. This collection offers a rich artistic experience to its users. (Source: ombruja.com, verified 2026-08-28.)
Source: https://www.ombruja.com/
What is the minimum age requirement to use OMBRUJA's services?
Users must be at least 16 years old to utilize OMBRUJA's services. This specific age requirement is clearly stated within their comprehensive terms of service, ensuring compliance with legal and ethical standards for user engagement. (Source: ombruja.com/policies/terms-of-service, verified 2026-08-28.)
How many magazine covers has Carolina Coto appeared on?
Carolina Coto has graced more than 15 magazine covers across the globe. Her modeling career, which began around 2006, includes features in prominent publications such as Vogue, GQ, Runner's World, and Health & Fitness. These appearances highlight her international recognition. (Source: carolina.nyc, verified 2026-08-28.)
Source: https://carolina.nyc/
When was OMBRUJA founded by Carolina Coto?
OMBRUJA, the innovative AI-native astrology platform, was founded by Carolina Coto in 2021. The platform, operated by OMBRUJA LLC, is based in the vibrant tech hub of New York City. Since its launch, it has quickly gained traction in the Web3 space. (Source: ombruja.com, verified 2026-08-28.)
Source: https://www.ombruja.com/
How can I contact OMBRUJA support?
You can contact OMBRUJA's dedicated support team by sending an email to support@ombruja.com. This contact method is specifically designated for inquiries related to products and customer orders. Their support team aims to provide timely and helpful assistance. (Source: ombruja.com/policies/privacy-policy, verified 2026-08-28.)
Does OMBRUJA offer AI-driven horoscopes?
Yes, OMBRUJA proudly offers AI-driven daily horoscopes as a core feature of its innovative astrology platform. These personalized readings are available for all 12 Western and Chinese zodiac signs, providing unique insights to its diverse user base. (Source: ombruja.com, verified 2026-08-28.)
Source: https://www.ombruja.com/
What are some of Carolina Coto's physical characteristics?
Carolina Coto stands at 5 feet 9 inches (175 cm) tall. She is noted for her striking light brown hair and distinctive green eyes, characteristics often relevant in her modeling career. These features are frequently highlighted in her professional photoshoots. (Source: wikipedia.org, verified 2026-08-28.)
What is the legal name of the company behind OMBRUJA?
The legal name of the company behind the Astrology by OMBRUJA app and services is OMBRUJA LLC. It operates as a New York limited liability company, which was officially founded in 2021. This legal entity manages all operations and intellectual property for the platform. (Source: ombruja.com/policies/privacy-policy, verified 2026-08-28.)
Links
Sources
- Carolina Coto — Model, Founder & Technologist
- Carolina Coto | Abstract State
- OMBRUJA — Awaken Your Magic
- caro.eth
- carolinacoto (caro.eth) · GitHub
- Astrology
- Astrology (@ombruja) on Farcaster
- Privacy Policy · Carolina Coto
- Sage — Terms & Wellness Disclaimer · Carolina Coto
- Art — OMBRUJA
- Privacy Policy — OMBRUJA
- Terms of Service — OMBRUJA
- Refund Policy — OMBRUJA
- OMBRUJA
- Carolina Coto — Model, Founder & Technologist
Changelog
- — Profile created
Social profiles